Agenda

NEXT Pharma Summit is the go-to event for leaders in commercial excellence, medical affairs, digital innovation, marketing, AI, and CX who are driving the transformation of engagement strategies with HCPs and key stakeholders. NEXT 2026 agenda coming soon!

08:00 - 09:00 AM

Registration & Welcome coffee

09:00 - 09:10 AM

AI STAGE

Opening remarks

Dario Safaric

Chairman NEXT Pharma Summit

09:10 - 09:35 AM

MAIN STAGE

Opening Panel: Breaking Barriers in Pharma: How Far Can Cross-Functionality Really Take Us?

Erica Taylor

Vice President, Chief Marketing Officer at Genentech

Dr. Matthias Vennemann

SVP, Head of IT Strategy & Digital Transformation at Bayer

Jean-Bernard Simeon

SVP & Head of ViiV Healthcare Europe at Viiv Healthcare

09:35 AM - 09:55 AM

MAIN STAGE

The 7 Cardinal Sins of AI

Marco Andre

Executive Director – Global Marketing & AI Excellence at Novartis

09:55 AM - 10:15 AM

MAIN STAGE

From Funnel to Flywheel: The Customer-Centric Commercial Model

Wayne Simmons

Chief Marketing Office | Global Customer Excellence Lead at Pfizer

10:15 AM - 10:30 AM

MAIN STAGE

Fire-Side Chat: Pharma Marketers, Do You Copy? Navigating Marketing’s Role in a Cross-Functional Universe

Tiana Homsani

Head of Content Excellence at Takeda

Amr Adel

Vice President, Global Brand Lead, Bavencio at Merck Group

10:30 AM - 11:00 AM

Networking Break

11:00 AM - 11:20 AM

MAIN STAGE

Fire-Side Chat: Back to the Future. Is Commercial Still Relevant with Pharma’s Shift Toward Medical Dominance?

Alexey Cherchago

Chief Operating Officer at European Markets at Olpha

Rita Sarmento

Head of Data, Digital and Technology, CSEE at Takeda

Mykola Melnyk

Global Head of Commercial Operations & Digital at Galderma

Vanitha S V

Associate Director, Commercial Excellence at Novo Nordisk

11:15 AM - 11:35 AM

AI STAGE

Brand building – pharma’s billion dollar blind spot

Ed Corbett

Head of Consultancy at Branding Science Group

MAIN STAGE

The Human Algorithm: How AI Is Cultivating a People-First Future

Alyssa Fenoglio

Vice President, Global Head of Digital Commercial at Teva

11:40 AM - 12:00 PM

MAIN STAGE

From Clicks to Conversations: DOL & KOL Perspectives on Pharma Engagement

Dr. Zoran Bahtijarevic

Chief Medical Officer / Chief of Medical & Anti-Doping Unit at UEFA

Dr. Azmain Chowdhury

Co-Founder at Health Media Consultancy

Dr. Eleonora Teplinsky

Breast/Gynecological Medical Oncologist + Sermo Medical Advisory Board

11:40 AM - 12:00 PM

AI STAGE

Shaping future commercial strategies by nurturing a customer centric engagement model

Vanitha S V

Associate Director, Commercial Excellence AT Novo Nordisk

12:00 PM - 12:20 PM

MAIN STAGE

Are WE LOST In The Transformation?

Carlos Eid

Executive Director, International Medical Affairs, CV & ASCVD at Novartis

12:05 PM - 12:25 PM

AI STAGE

No one cares about your roll-up banner: Transforming Pharma Event engagement

Michal Myszkowski

Chief Executive Officer Life Science at Capptoo

12:20 PM - 12:40 PM

MAIN STAGE

Friction or Flow: Mastering the Med-Com-Market Access Equation

Tia Vincent

Head of International Medical Affairs at Viiv Healthcare

Diana Sinkevich

VP, Head of Market Access EU&International and Global HEOR RARE at Chiesi

Marco Cerato

Executive Vice President Global Business Development, Alliance Management & Portfolio Management at Glenmark

12:30 PM - 01:00 PM

AI STAGE

Congress Excellence for Medical and Commercial Teams: Engagement, Analytics, and Action

Pierre Metrailler

CEO of Onomi

12:40 PM - 01:00 PM

MAIN STAGE

Acting As One: Breaking the operational Silos between Field Engagement Functions

Adam Higgins

EMEA Head of Commercial and Medical Excellence at Janssen

Gorana Dasic

VP, Global Medical Affairs Head at Kedrion Biopharma

Evangelos Papamoniodis

Medical Effectiveness & Operational Excellence Director Europe at Incyte

01:00 PM - 02:00 PM

Lunch break & Networking

02:00 PM - 02:25 PM

MAIN STAGE

Oxford Debate: Pharma’s AI Candy Shop – Build or Buy?

Florent Edouard

Global Head of the Digital Accelerator at Sanofi

Deborah Lancaster

Partnering Network Lead Healthcare Insights at Roche

Andreas Reinbolz

MD Communications at Syneos Health Communications

AI to Maximize Pharma Creative Impact at Scale

AI STAGE

02:00 PM - 02:20 PM

Andrea Sempi

Chief Sales & Growth Marketing officer | Co-founder at Emotiva

Fabrizio Caranci

Executive Director Global Digital Innovation at Angelini Pharma

Luigi Boaretto

Managing Director and Equity Partner | Business Transformation & Strategy at ASTHERIA SB

02:25 PM - 02:45 PM

MAIN STAGE

Improve the whole car, not just the engine – How holistic transformation enables AI

Ozgun Demir

Head of Digital Marketing at Genentech

02:25 PM - 02:45 PM

AI STAGE

The New Ecosystem for Customer Engagement: Beyond AI

Sergio Romoli

General Manager at Trueblue

Luca Caucchioli

Presales Engineer at Trueblue

02:45 PM - 03:05 PM

MAIN STAGE

Agentic AI: The Next Frontier for Balancing Automation and Human Oversight

Fabrizio Caranci

Executive Director Global Digital Innovation at Angelini Pharma

Megan Hughes (Reutin)

Global Head of Data Science & Strategy at Grünenthal Group

Jeremy Flax

Vice President, Product Strategy at Aktana

Paul Tunnah

Pharma Expert

02:50 PM - 03:10 PM

MAIN STAGE

From Tasting to Transformation: Scaling AI Beyond the Candy Shop

Thomas Nisters

Medical Director at Syneos Health Communications

Andreas Reinbolz

MD Communications at Syneos Health Communications

Ayesha Hussain

Senior AI Consultant at Syneos Health Communications

03:05 PM - 03:30 PM

MAIN STAGE

Fostering a Cross-Functional Innovation Culture to Accelerate AI and Digital Innovations

Roberta Pandolfi

Analytics Innovation Strategist at Boehringer Ingelheim

Lance Hill

CEO at Within 3

Richard Cassidy

SVP, Rx+ Business Accelerator at Astellas Pharma

Liana Lubel

Global Head of Strategic Insights & Analytics at Abbott

03:15 PM - 03:35 PM

AI STAGE

The New CRM Paradigm: How to Take Position During the New CRM Wars in Life Sciences

Haider Alleg

Founder at Kainjoo

Alex Patsko

VP Products (Globally), Managing Director Europe at Customertimes

03:30 PM - 04:00 PM

Networking Break

04:00 PM - 04:20 PM

MAIN STAGE

Measuring AI’s Impact: How GenAI Is Transforming Scientific Data Dissemination

Carlos Eid

Executive Director, International Medical Affairs, CV & ASCVD at Novartis

Maja Galic

Head of Global Medical Affairs Operations & Excellence at Teva

Patrick Brundage

Principal, UK, Europe & Canada at Axtria

Agnese Cattaneo

Chief Medical Officer at Angelini Pharma

04:10 PM - 04:30 PM

AI STAGE

Beyond Traditional Media: Using SEO to Connect with HCPs & Patients

Harry Sklavounos

Global Commercial Director at performance.io

Matt Lowe

Founder & CEO at performance.io

04:20 PM - 04:40 PM

MAIN STAGE

Oxford Debate: Is AI Here to Steal the Pen from Medical Writers?

Graham Addison

Senior Director, Global Marketing & Launch Excellence at AstraZeneca

Lorenzo Ciappina

Medical Information and Communication Director EU/REALM at Incyte

04:35 PM - 05:05 PM

AI STAGE

Pharma, Your Brand Isn’t the Hero – Your Customer Is

Vanitha S V

Associate Director, Commercial Excellence at Novo Nordisk

Mehrnaz Campbell

Founder & CEO at Cheemia

04:40 PM - 05:00 PM

AI STAGE

Your Unfair Advantage: AI Market Intelligence

Jason Smith

CTO of AI & Analytics at Within3

05:00 PM - 05:20 PM

MAIN STAGE

Beyond Gut Feelings: Why Medical Affairs Must Embrace to Data

Thomas Lanz

Medical Affairs Development Lead at Boehringer Ingelheim

Jennifer Villagarcia

Global Medical Engagement Strategy and Content Lead at Sanofi

Caroline Phillips

Vice President Medscape Global Medical Affairs

05:20 PM - 05:40 PM

MAIN STAGE

Medical Affairs as a Strategic Leader: From Support Function to Enterprise Impact and Ownership

Thomas Lanz

Medical Affairs Development Lead at Boehringer Ingelheim

05:40 PM - 06:00 PM

MAIN STAGE

Leveraging AI Intent & Optichannel to drive personalised HCP engagement

Daniela Seixas

Founder & CEO at Tonic

09:00 AM - 09:25 AM

MAIN STAGE

Pharma’s Commercial (R)evolution: Can Reps and MSLs Transition to AI-Driven CRMs, or Will Legacy Hold Us Back?

Helene Maria Slee

Head of Global Commercial Platforms at LEO Pharma

Michael Zaiac

Head of Medical Affairs Oncology Europe and Canada at Daiichi Sankyo Europe

Estelle Dierckx

Director, Head of Digital Technology Patient Impact EU & Intercontinental at UCB

Demen Selcan

Director, Life Sciences Go To Market at Salesforce

09:25 AM - 09:45 AM

MAIN STAGE

AI Enabled Omnichannel: New use cases you’ll want to see in action

Nick Lagan

Global Head of Omnichannel Operations at Grünenthal Group

09:30 AM - 09:55 AM

AI STAGE

Workshop: People We Failed. Let’s Grow Together Now

Roberta Pandolfi

Analytics Innovation Strategist at Boehringer Ingelheim

09:45 AM - 10:05 AM

MAIN STAGE

The Death of Marketing.

Graham Addison

Senior Director, Global Marketing & Launch Excellence at AstraZeneca

10:00 AM - 10:30 AM

AI STAGE

Turning Potential into Practice: What Life Sciences needs for their future engagement strategy

Demen Selcan

Director, Life Sciences Go To Market at Salesforce

Johanna Little

Industry Enterprise Architect for Health & Life Sciences at Salesforce

Dennis Flüchter

Leiter Line of Business Salesforce at adesso

10:05 AM - 10:30 AM

MAIN STAGE

Pharma’s New Buzzword? Why Optichannel Might Be the Game-Changer for Customer Engagement?

Gozde Dinc

Director, Media, Strategic Partnerships & Innovation, Digital Marketing at Genentech

Vivek Mukhatyar

Generative AI Medical Engagement Lead at Pfizer

Brian Shroyer

Sr. Omnichannel Engagement Manager GMA OCE content at Novo Nordisk

Mehrnaz Campbell

Founder & CEO at Cheemia

10:30 AM - 11:00 AM

Networking break

11:00 AM - 11:20 AM

MAIN STAGE

Oxford Debate: Are Pharma’s Future CEOs Born in Medical Affairs or Commercial?

Joris van Vugt

Senior Medical Director, External Customer Implementation Lead at Viatris

Ala Fakhfakh

Head of Regional Marketing & Operations Western Europe at Menarini Group

11:05 AM - 11:25 AM

AI STAGE

Reverse Engineering – Why starting with the business process is key for sustainable AI business impact

Timo Buck

Head of Applied Data Science & AI at Teva

11:20 AM -11:40 AM

MAIN STAGE

Less than 12 parsecs: Consumer Innovation with Speed

Julien Pahud

International Digital Health & Innovation Sr. Director at Lilly

11:30 AM - 11:50 AM

AI STAGE

Schirin Yazgan – Head of Product at XO Life

Schirin Yazgan

Head of Product at XO Life

11:40 AM - 12:00 PM

MAIN STAGE

Overcoming obstacles in effective Medical Insights Management

Loucif Ouyahia

Global Head of Digital Healthcare at Jazz Pharmaceuticals

Maja Galic

Head of Global Medical Affairs Operations & Excellence at Teva

Georgios Tramountanis

Data, Digital & Technology, Global Medical Lead – Global Portfolio Division at Takeda

Victoria Ho

Global Medical Solutions lead at Sorcero

11:55 AM - 12:15 PM

AI STAGE

The quiet revolution: How AI has been training the field force. Real lessons from 7 years of AI sales coaching in pharma

Dr. Patrick Oehler

Strategic Advisor AI Pharma & CEO at Retorio

12:00 PM - 12:20 PM

MAIN STAGE

Big Pharma, Global Services, Daunting Challenges: Leading the Transformation Circus (Without Losing Your Mind)

Dr. Michael Kurr

Global Head of Human Pharma Services at Boehringer Ingelheim

12:20 PM - 12:40 PM

MAIN STAGE

Real results: How Danone drives value with AI-powered content

Sandra Palmer

Global MCE Acceleration Manager at Danone

Dr Jason Gavin

Chief Commercial Officer (CCO) & Vice President Consultant, Omnichannel Commercial Excellence at Anthill

12:20 PM - 12:50 PM

AI STAGE

How to make your data work, A practical guide to driving impactful HCP engagement

Dan Buckland

Director at BrandcastHealth

Lee Simms

CEO at r2-insight

Julia Azfar

SVP Sales & Marketing at BrainStation

12:40 PM - 01:00 PM

MAIN STAGE

Pharma’s Digital Dilemma: Speed, Scale, and the Balance Between Control & Creativity

Roeland van der Heiden

Senior Director, Commercial Digital Strategy at AstraZeneca

Rob Verheul

CEO at Graphite

01.00 PM - 02.00 PM

Lunch Break and Networking

02:00 PM - 02:20 PM

MAIN STAGE

Beyond Buzzwords: What’s Truly Changed for Our Customers?

Dirk Abeel

Global Head GTM & CSM at Pitcher

Vikram Mohan

Marketing Director, Oncology International at Regeneron

Rita Sarmento

Head of Data, Digital and Technology, CSEE at Takeda

Mateja Vrtacnik Mandic

Head of Strategy & Business Operations EUCAN OBU at Takeda Oncology

02:20 PM - 02:40 PM

MAIN STAGE

From Noise to Impact: Crafting Content That Wins in the Age of AI & CX

Denis Vallese

Global Medical Channel Strategy Director at Pfizer

Mubasher Hassan

Global Head of Content Management at Grünenthal Group

Paul Tunnah

Pharma Expert

Prasant Vijayakumar

Chief Strategy Officer at Viseven

02:40 PM - 03:00 PM

MAIN STAGE

From Local to Global & Vice versa: How to scale CX (Live Case: From 1 country to 70+)

Dr. Christian Fillinger

Founder & CEO at Capptoo AG & Screver AG

Michal Myszkowski

Chief Executive Officer Life Science at Capptoo

03:00 PM - 03:20 PM

MAIN STAGE

Getting out of the buzzword trap: learnings from implementing the CX perspective into Bayer`s engagement model

Florian Gäng

Director, Global Customer Experience Strategy at Bayer

03:20 PM - 03:40 PM

MAIN STAGE

The Voice of the HCP: Co-Creation as a Driver for Innovation

Daniela Clape

Founder and CEO at Xpeer Medical Education

Maxime van Greunsven

Customer Experience & Innovation Lead at MSD

Dr Azmain Chowdhury

Co-Founder at Health Media Consultancy

03:40 PM - 04:00 PM

MAIN STAGE

Innovating Brand-Agnostic HCP Profiling for Next-Level Customer-Centricity

Sander Ruitenberg

Global Head of Omnichannel & Digital Operations at CSL Vifor

Registration & Welcome coffee

Opening remarks

Opening Panel: Breaking Barriers in Pharma: How Far Can Cross-Functionality Really Take Us?

The 7 Cardinal Sins of AI

From Funnel to Flywheel: The Customer-Centric Commercial Model

Fire-Side Chat: Pharma Marketers, Do You Copy? Navigating Marketing’s Role in a Cross-Functional Universe

Networking Break

Fire-Side Chat: Back to the Future. Is Commercial Still Relevant with Pharma’s Shift Toward Medical Dominance?

Brand building – pharma’s billion dollar blind spot

The Human Algorithm: How AI Is Cultivating a People-First Future

From Clicks to Conversations: DOL & KOL Perspectives on Pharma Engagement

Shaping future commercial strategies by nurturing a customer centric engagement model

Are WE LOST In The Transformation?

No one cares about your roll-up banner: Transforming Pharma Event engagement

Friction or Flow: Mastering the Med-Com-Market Access Equation

Congress Excellence for Medical and Commercial Teams: Engagement, Analytics, and Action

Acting As One: Breaking the operational Silos between Field Engagement Functions

Lunch break & Networking

Oxford Debate: Pharma’s AI Candy Shop – Build or Buy?

02:00 PM - 02:20 PM

Improve the whole car, not just the engine – How holistic transformation enables AI

The New Ecosystem for Customer Engagement: Beyond AI

Agentic AI: The Next Frontier for Balancing Automation and Human Oversight

From Tasting to Transformation: Scaling AI Beyond the Candy Shop

Fostering a Cross-Functional Innovation Culture to Accelerate AI and Digital Innovations

The New CRM Paradigm: How to Take Position During the New CRM Wars in Life Sciences

Networking Break

Measuring AI’s Impact: How GenAI Is Transforming Scientific Data Dissemination

Beyond Traditional Media: Using SEO to Connect with HCPs & Patients

Oxford Debate: Is AI Here to Steal the Pen from Medical Writers?

Pharma, Your Brand Isn’t the Hero – Your Customer Is

Your Unfair Advantage: AI Market Intelligence

Beyond Gut Feelings: Why Medical Affairs Must Embrace to Data

Medical Affairs as a Strategic Leader: From Support Function to Enterprise Impact and Ownership

Leveraging AI Intent & Optichannel to drive personalised HCP engagement

Pharma’s Commercial (R)evolution: Can Reps and MSLs Transition to AI-Driven CRMs, or Will Legacy Hold Us Back?

AI Enabled Omnichannel: New use cases you’ll want to see in action

Workshop: People We Failed. Let’s Grow Together Now

The Death of Marketing.

Turning Potential into Practice: What Life Sciences needs for their future engagement strategy

Pharma’s New Buzzword? Why Optichannel Might Be the Game-Changer for Customer Engagement?

Networking break

Oxford Debate: Are Pharma’s Future CEOs Born in Medical Affairs or Commercial?

Reverse Engineering – Why starting with the business process is key for sustainable AI business impact

Less than 12 parsecs: Consumer Innovation with Speed

Schirin Yazgan – Head of Product at XO Life

Overcoming obstacles in effective Medical Insights Management

The quiet revolution: How AI has been training the field force. Real lessons from 7 years of AI sales coaching in pharma

Big Pharma, Global Services, Daunting Challenges: Leading the Transformation Circus (Without Losing Your Mind)

Real results: How Danone drives value with AI-powered content

How to make your data work, A practical guide to driving impactful HCP engagement

Pharma’s Digital Dilemma: Speed, Scale, and the Balance Between Control & Creativity

Lunch Break and Networking

Beyond Buzzwords: What’s Truly Changed for Our Customers?

From Noise to Impact: Crafting Content That Wins in the Age of AI & CX

From Local to Global & Vice versa: How to scale CX (Live Case: From 1 country to 70+)

Getting out of the buzzword trap: learnings from implementing the CX perspective into Bayer`s engagement model

The Voice of the HCP: Co-Creation as a Driver for Innovation

Innovating Brand-Agnostic HCP Profiling for Next-Level Customer-Centricity

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